Gamification in Mobile Banking: improving User Engagement and Financial Literacy through Interactive Experiences

Thesis Work

My thesis focused on gamification in mobile banking, exploring how interactive experiences can improve user engagement and financial literacy. I designed a mobile app that integrates gamified elements, such as rewards, quizzes, and educational modules, to make banking more engaging and accessible. The project combined user-centered design, interaction design, and visual communication to create a seamless, user-friendly experience that motivates users to better manage their finances.